PODCASTING IS FINALLY HERE!
Well, it's been around now for quite some time, actually. It's just that in the last two years there has been a resurrgence in the popularity of podcasting and this time we did not want to miss out.
Much of the new success in podcasting is due in part to some new hosting platforms, better and easier technology and in truth quite a few radio personalities and thought leaders slowly embracing the format.
So, as not to miss the boat, it can now be found here, at LocalTheatreNY.com. To us, it's all new and exciting. Here's why...
In a recent Forbes article, longtime elder of podcasting, Jordan Harbinger comments on the so called hype and states: "The ‘resurgence of podcasting’ is media hype. The headlines notwithstanding, podcasting hasn’t suddenly emerged from a slumber, Harbinger points out. In fact, it’s been steadily growing year-over-year. He believes it’s the adoption of the channel by traditional radio celebrities like Alex Blumberg that’s fueled a new round of hype. 'There was practically no mention of podcasting from 2008 to 2013,” says Harbinger. 'Why? That’s because it wasn’t new anymore, so nobody was talking about it. But if you look at the statistics…podcasting has been growing steadily, in great numbers.' " You can READ the full article by By Dorie Clark, "Here's The Future Of Podcasting," by CLICKING: http://www.forbes.com/sites/dorieclark/2014/11/19/heres-the-future-of-podcasting/
The article also credits some other obvious reasons: Podcasting is hugely popular for listeners sitting in their car driving. And as it turns out, almost half of all cars sold by next year will offer internet connectivity. By 2025 that number will hit full satuaration as an estimated 100% of all cars will offer connectivity! Podcasts have hit an alltime peak.
More importantly, we can't ignore how the entire world is changing in terms of our use of portable devices, smart phones, tablets and more! One shocking number, for instance, is that Apple has nearly 800 million iTunes accounts. In June of 2013, iTunes had about 575 million accounts. That’s a growth rate of roughly 40 percent in one year on a very mature product, Apple CEO Tim Cook has pointed out.
Last year, Apple said subscriptions of podcasts through iTunes reached 1 billion. ONE BILLION! RawVoice, which tracks 20,000 shows, said the number of unique monthly podcast listeners has tripled to 75 million from 25 million five years ago. (Washington Post)
So with this, we welcome two new regular podcasts to the LocalTheatreNY.com family. Our "LocalTheatreNY.com On The Air" will consist of regular theatre related interviews, reviews and news of events in the NY Theatre scene. Our first interview was with Acting Coach, Jim Bonney talking about his Emotional Preparation work with actors. Our first "Monthly Review" was for February and March. Here it is, as featured in iTunes:
Below is the link to our new Theatre Marketing Insights Podcast as part of our Theatre Marketing insights Blog on Tumblr
Please help us share our new podcasts and feel free to subscribe and comment. We hope you enjoy it and please feel free to share your comments on iTunes.